Privacy Policy

Privacy Statement

This statement describes the privacy practices for the website. Pure Encapsulations, the owner of the site, is committed to protecting the privacy of our valued customers.

This privacy policy notifies you of the information we collect from you during your use of our site, how that information is used, the organizations and people with whom we may share that information and what choices are available to you in regards to the collection, use and distribution of the information. This policy also details the security procedures in place to protect the loss, misuse or alteration of information under Pure Encapsulations' control, and how you can change, or correct inaccuracies in, your personal information.

Pure Encapsulations, Inc. is the sole owner of the information collected on this site. We will not sell, share, or rent this information to others.

If you feel that we are not abiding by our posted privacy policy, you should contact us.

Information Collected During Registration Process

By registering with Pure Encapsulations or, healthcare professionals or their patients receive enhanced access to our website, including the puregenomics platform. Healthcare professionals new to Pure Encapsulations must first complete the registration form. During registration, healthcare professionals are required to give their contact information (such as name, address and email address). We request educational background and title only to verify eligibility to place orders on our site, as we sell only to licensed health care professionals. We will not sell, share, or rent this information to others. Non-healthcare professionals have general access to our website without the collection of any personal information.

Information Collected when You Participate in the Puregenomics Platform

The healthcare professional must provide contact information (such as an e-mail address) for the patient so we may reach out. The patient will then e-mail back a 23andMe data file for analysis. We will not sell, share, or rent this information to others. Our third-party network administrator may have access to the data files for troubleshooting purposes, but is limited by a Non-disclosure agreement and HIPAA Business Partner Agreement.


A cookie is a piece of data stored on the user's hard drive containing information about the user. Usage of a cookie is in no way linked to any personally identifiable information while on our site. Once the user closes their browser, the cookie simply terminates. For example, the use of cookies enables the Remember Me option. This option allows the healthcare professional access to pricing information without having to login each time. If a user's web browser is not set up to accept cookies, they will not be able to use the restricted portion of our site. We will not sell, share, or rent this information to others.

Log Files

We use IP addresses to analyze trends, administer the site, track user's movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.


We use an outside shipping company to ship orders, and a credit card processing company to bill users for goods and services, and a third –party to host and administer our web site. These companies do not retain, share, store or use personally identifiable information for any secondary purposes.

Security Technology

This website takes every precaution to protect your information. When users submit sensitive information via the website, your information is protected both online and offline. When sensitive information (such as a credit card number) is required, that information is encrypted and is protected with the best encryption software in the industry - SSL. While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to unlocked.

While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information offline. All of our users' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, a customer service representative) are granted access to personally identifiable information. Furthermore, ALL employees are kept up-to-date on our security and privacy practices. Finally, the servers that we store personally identifiable information on are kept in a secure environment protected by the latest firewall technology.

If you have any questions about the security at our website, please Contact Us.

Contacting You

We send all new members a welcoming email to provide a password and to verify your email address (username). At this point, your account is active and you will be able to order online. Members can also receive our Pure NewsCaps, an electronic newsletter, which serves to update you on our products, address frequently asked questions and share scientific updates. Out of respect for the privacy of our users, we present the option to not receive these email newsletters. Please see Choice/Opt-out below.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your address or telephone number), there are several options available. Information can be changed, updated or deleted by visiting the Your Account section of this website, by emailing us, or by calling us and talking to one of our Customer Service Representatives. We will not sell, share, or rent this information to others.


Users who no longer wish to receive our Pure NewsCaps and related information may opt-out of receiving these communications by going to Your Account. There you can enter your email address and you will no longer receive Pure NewsCaps or related emails. If you've opted out and decide that you would like to receive our emails again, the Your Account section of our website allows you to opt-in.

Your Consent/Notification of Changes

By using, you consent to our collection and use of your information as described here in this Privacy Policy. If there are any changes in Pure Encapsulations or privacy practices we will update you via email.