Nathan Morris, M.D.
Kelly Heim, Ph.D.
Penny Kendall-Reed, BSc., ND

Seek New Potential

PureGenomics® is a practitioner-exclusive website application that identifies common genetic variations known as Single Nucleotide Polymorphisms (SNPs) that are clinically relevant and nutritionally actionable.  This unique platform makes it easy to TEST, TRANSLATE and TARGET SNPs with the right nutritional support, empowering practitioners with precision and confidence in the pursuit of optimal health for every patient.

This unique platform enables you to TEST, TRANSLATE and TARGET important Single Nucleotide Polymorphisms (SNPs):

  • TEST for nutritionally relevant SNPs with saliva-based personal genome analysis kits by 23andMe® , a personal genomics and biotechnology company. Simply visit or, order the kit and follow the step-by-step instructions to obtain full-service genotyping and secure, downloadable results.

  • TRANSLATE results to nutritional recommendations with This innovative website application:

    1. Receives the genetic test results
    2. Identifies well-researched, clinically relevant, actionable SNPs
    3. Translates results into specific recommendations

  • TARGET with personalized nutritional support. Pure Encapsulations’ PureGenomics® platform of products provides specialized support with targeted ingredients at clinically relevant doses, and in clinically relevant forms.‡

Developed in collaboration with Nathan Morris, M.D. and Kelly Heim, Ph.D., PureGenomics® empowers you with the knowledge and products needed to bring personalized nutrition to a higher level of precision. Learn which gene variations exist for each patient, and make rational, individualized supplement decisions with confidence.‡

Nathan Morris, M.D. is a family practice, trained functional medicine practitioner. He specializes in determining connections between seemingly disparate clinical observations, approaching the body as an integrated whole. Dr. Morris applies genetic testing as a tool to objectively guide personalized approaches.

Kelly Heim, Ph.D. is a nutritional pharmacologist and Senior Director of Scientific Affairs for the healthcare practitioner brands of Atrium Innovations, where he oversees the scientific integrity and safety of products by maintaining rigorous standards of research evaluation and its application to product formulation. Dr. Heim has a doctorate in pharmacology from Dartmouth Medical School, where he conducted functional genomics research. He has lectured extensively to practitioner audiences on nutritional genomics, bioavailability and effective clinical application of dietary supplements.

Penny Kendall-Reed, BSc., ND is a Naturopathic Doctor in Toronto. After graduating from McGill University with a B.Sc. in Neurobiology, she earned a degree in Naturopathic Medicine from the Canadian College of Naturopathic Medicine, where she received the Dr. Allen Tyler Award for Most Outstanding Clinician. In 2013 she was voted Naturopath of the Year by her peers and colleagues. Dr. Kendall-Reed is the co-author of five national bestselling books including "The New Naturopathic Diet." She travels throughout world lecturing on neuro-endocrine related diseases, metabolic disorders and genetics. She appears regularly on television, magazine and radio across Canada and the United States addressing various health issues, and is a monthly health expert for several magazines, including Health and Wellness Magazine and Best Health in Toronto. Dr. Kendall-Reed is a medical consultant for Pure Encapsulations, creating product formulations and overseeing the neuro-metabolic department. She has also designed an all-natural oral and topical anti-aging skin care line sold throughout Europe. Penny Kendall-Reed is presently the director of natural therapies at the Urban Wellness Clinic in Toronto.

Our Medical Advisors have been retained as consultants in advising Pure Encapsulations.